February 11th, 2020 12:46 PM
The Yearbook Studios Company recently redesigned the look of Forest Insurance, 7310 Madison St. | Alex Rogals, Staff Photographer
By Maria Maxham
It's impossible to drive through Forest Park and not see the influence of Yearbook Studios somewhere. From Brown Cow to School District 91 to the Roos Recreation Center to the village's own Diversity Commission, Yearbook has been behind the marketing and branding of a large number of organizations and businesses in the village.
The roots of Yearbook here began in 2011 with a retail store that sold a highly curated collection of vintage and custom home and personal items, selected by business and life partners Jef Anderson and Noel Eberline. They ran the store on Madison Street for six years but, said Anderson, after six years the design business was the primary draw.
"It was uneven," he said. "The design business was taking off while the store was a little stuck. Small retailers have been hurt a lot by big businesses like Amazon. We decided to end the retail, though our love for vintage items has not died, and focus on the design aspect." They closed their Madison Street location and relocated the design business to 408 Thomas Ave.
One of their first design and marketing clients was Forest Park Bank, which was relaunching their look and brand for their 75th anniversary.
"The bank really wanted to showcase that they are a true community bank," said Anderson. With other independent banks in the area being bought up by bigger chains, Forest Park Bank wanted to show the village and neighboring communities that their focus on local businesses would continue to be done by local people embedded in the community.
That project included a book about the bank, featuring local businesses with which the bank had worked. "The bank invests in everyone," said Anderson. "Our goal was to show that."
Now Yearbook is a full-service studio specializing in multiple disciplines, from branding to interior design. And they're able to delicately tackle a wide variety of projects. They designed a writer's room in the Ernest Hemingway Birth Home. They also designed the game show-themed room at Escape Factor, 7228 Madison St., drawing on ideas and inspiration from early 1970s game shows "to create an experience that would not only transport visitors to another space, but another era as well."
Although many Forest Park businesses have sought out the services of Yearbook, they work with Oak Park and River Forest clients, as well as organizations in the city.
One of Yearbook's most recent successes involves Mary Jane Neumann, the owner of the Hemingway Boyhood Home, out of which she works. Her product, Hegu, is being sold on Gwyneth Paltrow's wellness and lifestyle company website, Goop. Neumann, an Oak Park acupuncturist, developed Hegu — acupuncture rings that stimulate pressure points, the goal being to relieve headaches.
"I'm driven by the creative aspect of everything," said Anderson. "We're excited to be looking into the future, to see what 2020 and the next years bring," said Anderson. When asked if he misses the retail end, he said the store was like a design project, the windows always carefully decorated to reflect the love he has for design.
"We're excited to be growing," he said, adding that Yearbook strives to create a custom match for their clients. "The goal is to evoke an emotion," he said. "It has to mean something. The spaces the business occupies and the branding have to complement each other."
To achieve this, the relationship between Yearbook designers and their clients has to be intimate. "We couldn't do the design and branding work we do without those close connections," he said. "It's a trusting relationship. I have to get to know someone in order to understand their goals and to put meaning behind the design."
A large part of Yearbook's success, said Anderson, is the close working relationships he and his staff have. In addition to partner and co-owner Eberline, Andy Madden is the senior designer, Stephanie Munoz the junior designer, and Jenny Shepherd works on public relations.
"We want to create a healthy environment for our employees. We're like a family; we have lunch together almost every day," Anderson said.
"Forest Park has been an extremely supportive community. We're grateful for our clients. We're grateful to be in Forest Park."
Thanks for turning to Forest Park Review and ForestParkReview.com. We love our thousands of digital-only readers. Now though we're asking you to partner up in paying for our reporters and photographers who report this news. It had to happen, right?
On the plus side, we're giving you a simple way, and a better reason, to join in. We're now a non-profit -- Growing Community Media -- so your donation is tax deductible. And signing up for a monthly donation, or making a one-time donation, is fast and easy.
No threats from us. The news will be here. No paywalls or article countdowns. We're counting on an exquisite mix of civic enlightenment and mild shaming. Sort of like public radio.
Claim your bragging rights. Become a digital member.
To view the full print edition of the Forest Park Review 2019 - 2020 Community Guide, please click here.
Sign-up to get the latest news updates for Forest Park.
When I was there the policy was a name could be withheld upon...
By William Dwyer Jr.
Posted: February 21st, 2020 8:13 PM
On: New parking boxes difficult for...
What is the Forest Park Review policy on anonymous Letters to...
By Jordan Kuehn
Posted: February 21st, 2020 8:51 AM
On: New parking boxes difficult for...
Here's more pertinent info: ...
By Dianne Howard
Posted: February 20th, 2020 5:01 PM
On: Tons of beads, millions of buttons
Just to comment to Tom Gull... yes Mills Tower, Heritage house...
By Pam Sopko
Posted: February 20th, 2020 1:18 AM
On: Forest Oaks to offer restaurant,...
Hi, I just bought Katie McElligot's book, Nothing is Scary...
By Eileen Gaughan
Posted: February 15th, 2020 3:20 PM
On: Celebrating the lovies we grew up...
My mother was a resident of Altenheim Nursing Home from 1992 to...
By Mary Richie
Posted: February 15th, 2020 2:04 PM
On: Two men, nearly 100 years of...
View All Comments